This was posted to the PR Committee mailing list yesterday:
The ARRL Public Relations Committee is seeking applicants to fill openings on the ARRL Public Relations Committee (PRC).
The PRC would like to identify ARRL Public Information Officers (PIOs) and Public Information Coordinators (PICs), as well as ARRL members who may have experience in public information and public relations and/or the media industry, to share their expertise as a member of the PRC. PR Committee. Candidates, when selected, should expect to participate in monthly PRC conference calls, PRC studies, PRC awards selections, educational activities, Public Relations (PR) outreach, and PR activities/attendance at hamfests.
The Public Relations Committee’s mission is to ensure the ARRL’s public relations practices and techniques are effective in presenting Amateur Radio and the ARRL to amateurs, served agencies, and the general public.
The committee’s purpose is to advise the ARRL Board of Directors via the committee’s Board Liaison on policy regarding public relations strategy, allocation of resources to public relations, and the structure of public relations activities.
In addition, the committee works to assist the ARRL Communications Manager with defining, guiding, and reviewing public relations components. Committee members offer their insight on media and messaging techniques, resources allocated to PR, policy governing PR activities and components, and evaluation of PR activities. However, the committee is not responsible for the creation or implementation of specific PR components.
PRC oversees two yearly public relations related awards, the Philip McGan Silver Antenna Award (given to ARRL PR practitioners) and the Bill Leonard Award (presented to media outlets), which recognize the best examples, best practices, and highlights of Amateur Radio public information and public relations activities throughout the year.
The PRC has established a new set of goals and objectives for the Committee that are focused on empowering PIOs and PICs to raise the visibility of and awareness about Amateur Radio and the community of operators. In the coming months, the PRC will endeavor to enhance awareness of the Public Information/Public Relations role of the PIO/PIC cadre, increase cooperation and collaboration between the Committee and the PIO/PIC cadre, and enhance the tools and resources for PIOs and PICs to enhance their abilities to support the ARRL.
Among those tools and resources will be a revamped Contact! E-newsletter that will offer tips, suggestions, and “best practices” ideas for PIOs and PICs; a re-energized PR reflector that will share success stories and examples of what works and what doesn’t in pitching media outlets; and the introduction of an events calendar, to give PIOs and PICs a hook for drawing media attention to the world of Amateur Radio. In addition, the PRC will continue exploring ways to assist PIOs and PICs with their outreach to traditional media outlets (newspapers, television and radio stations), as well as their use of social media.
Interested candidates should email a letter of intent and a resume by November 5 to ARRL Communications Manager David Isgur, N1RSN at [email protected].
David Isgur, N1RSN
Communications Manager
ARRL, The national association for Amateur Radio®
Dave New, N8SBE says
“Re-energized PR reflector?”
You mean the one that was shut down to muzzle the PIO’s/PIC’s for fear of something besides the “official” party line from ARRL regarding the Puerto Rico disaster leaking out to the public?
Foo.