On the ARRL PR mailing list, Allen, W1AGP, the ARRL’s Media and PR Manager, posted this:
Does your ham group have a website? Is it a non-profit? [Then, sign up for] Google Grants for Nonprofit Group Advertising.
Steve, W5SMP, spotted this option. While I can’t use it with the main ARRL website (due to advertising – “Your website cannot display revenue generating ads, such as Google AdSense or affiliate advertising links, while participating in Google Grants.”) many of the section and divisions have their own sites that should fit the requirements.
Being listed high up and getting free ads on Google is a definite plus.
You should have your Public Information Officer (PIO) look into this. It takes some work, but this program is free, so why not take advantage of it?
And, finally, if your club doesn’t have a PIO, you should appoint one. Not having one limits you. The ARRL has many resources for PIOs, making the job easier.